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2 clusters · 4 sources · 5 days · First seen 11 days ago · Last updated 6 days ago

Thailand tourism and hospitality sector development

Overview

Thailand is implementing various initiatives to modernize and expand its tourism and hospitality sectors. Initial developments focused on technological integration and infrastructure, such as the expansion of the ‘Easy Pay’ service through the TAGTHAi platform to facilitate cashless payments for international visitors via Thai QR codes. Additionally, new hospitality projects were announced, including the 25hours Hotel Bangkok in Siam Square, slated for a 2029 opening.

Building on these sectoral developments, the Tourism Authority of Thailand (TAT) introduced a 2027 strategic roadmap titled ‘The Year of Transformation’. This plan seeks to increase tourism revenue by at least 5% and aims to diversify visitor distribution across the country, targeting a 60:40 ratio between major and emerging destinations. The strategy emphasizes high-value experiences in wellness, culture, and gastronomy, while utilizing data, technology, and AI to transition the TAT into a coordinator of the broader tourism ecosystem.

Entities

Thailand · Central Pattana · Kasikornbank · Bangkok · Tourism Authority of Thailand

Timeline

6 days ago

[BUSINESS] 2 sources
Thailand unveils 2027 tourism strategy to drive growth
The Tourism Authority of Thailand has launched its 2027 ‘Year of Transformation’ strategy, aiming for a 5% revenue increase and greater market diversification through high-value wellness and cultural tourism.
11 days ago

[BUSINESS] 2 sources
Thailand expands digital tourism payments and hospitality sector
Thailand expands its digital tourism ecosystem through TAGTHAi’s new payment partnerships and announces the upcoming 25hours Hotel Bangkok in Siam Square, set to open in 2029.

Sources

diocesisgetafe.es · rencontres-tourisme-culturel.fr · tatnews.org · ttrweekly.com