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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 4 days · First seen · Last updated

Ticketmaster expansion in East Africa

Overview

Ticketmaster is expanding its presence in East Africa through its subsidiary, Quicket. The expansion initially focused on the Kenyan live entertainment market, utilizing digital ticketing infrastructure to reduce fraud and integrating local mobile payment solutions like M-Pesa and Airtel Money.

The initiative subsequently grew to include operations in Uganda. The platform aims to leverage mobile-first consumer bases by offering digital tickets, AI-powered recommendation tools, and WhatsApp-based ticketing. This regional expansion follows legal developments in the United States, where a federal jury found Ticketmaster’s parent company, Live Nation Entertainment, liable on antitrust counts in April 2026.

Entities

Quicket · Kenya · Ticketmaster · Live Nation Entertainment · Safaricom

Timeline

  1. 19 days ago

    [BUSINESS] 2 sources
    Ticketmaster expands into Kenya and Uganda via Quicket

    Ticketmaster is entering the Kenyan and Ugandan markets via the Quicket platform, integrating local mobile money services to support East Africa’s growing live entertainment sector.

  2. 22 days ago

    [BUSINESS] 2 sources
    Ticketmaster expands into Kenya via Quicket

    Ticketmaster is entering Kenya via its subsidiary Quicket, introducing digital ticketing and local mobile payment integrations to support the country’s growing live entertainment industry.

Sources

businesstoday.co.ke · kenyanvibe.com · techmoran.com · ticketnews.com