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2 clusters · 5 sources · 4 days · First seen · Last updated

Tourism Authority of Thailand marketing initiatives

Overview

The Tourism Authority of Thailand (TAT) has launched several strategic initiatives aimed at increasing tourism revenue through cultural, gastronomic, and shopping-focused campaigns.

Domestic efforts include targeting the 2026 Vegetarian Festival, with revenue projections for domestic travelers reaching approximately 10.14 billion baht. Key provinces expected to drive this growth include Bangkok and Phuket.

Internationally, TAT is expanding its reach in Europe through a partnership with Viajes El Corte Inglés in Spain. The ‘Grandes Viajes 2027: Descubre Tailandia’ campaign offers discounts of up to €400 on selected packages to attract quality travelers interested in Thai culture and cuisine.

Additionally, the TAT is implementing the ‘ASEAN India+ Shoppers in Thailand 2026’ program. Running from September to November, this initiative utilizes a ‘Value over Volume’ strategy, collaborating with over 50 partners such as King Power International and Central Group to provide shopping and lifestyle privileges to travelers from ASEAN and South Asia.

Entities

Thailand · Spain · Viajes El Corte Inglés · Tourism Authority of Thailand · ASEAN

Timeline

  1. [BUSINESS] 4 sources
    Tourism Authority of Thailand launches new marketing campaigns in Spain and ASEAN

    The Tourism Authority of Thailand is launching new marketing campaigns in Spain and across ASEAN and South Asia to drive high-value tourism through travel discounts and retail partnerships.

  2. [BUSINESS] 2 sources
    Tourism Authority of Thailand targets revenue growth via festivals and Spanish sales campaign

    The Tourism Authority of Thailand expects 10.14 billion baht from the 2026 Vegetarian Festival and is launching a major travel sales campaign in Spain to boost international bookings.

Sources

bangkokshuho.com · naewna.com · tatnews.org · travelandtourworld.com · wochenblitz.com