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2 clusters · 5 sources · 21 days · First seen · Last updated

Tourism growth in Maranhão, Brazil

Overview

The tourism sector in Maranhão, Brazil, has experienced significant growth throughout 2026. In the capital city of São Luís, July data indicated an average hotel occupancy rate of 84.90%, marking a slight increase from the previous year. This period also saw an increase in the average length of visitor stays and daily rates.

Broadening to the state level, Maranhão recorded a 257.1% increase in foreign visitors between January and April 2026 compared to the same period in 2025. This surge is particularly notable in the Lençóis Maranhenses region, where visitor numbers at primary access points in Barreirinhas and Santo Amaro rose by 138% in January alone.

Industry experts have observed a shift in the regional visitor profile, noting that Lençóis Maranhenses is transitioning from an adventure-based destination into a hub for luxury tourism, attracting high-net-worth individuals and those seeking boutique hospitality.

Entities

Barreirinhas · São Luís · Embratur · Lençóis Maranhenses National Park · Santo Amaro

Timeline

  1. 2 days ago

    [BUSINESS] 3 sources
    Lençóis Maranhenses sees surge in luxury and international tourism

    Maranhão reported a 257.1% increase in international tourists in early 2026, with the Lençóis Maranhenses region seeing a major rise in luxury travelers seeking exclusive experiences.

  2. 22 days ago

    [BUSINESS] 2 sources
    São Luís reports growth in tourism and hotel occupancy

    São Luís recorded an 84.90% hotel occupancy rate in July 2026, showing growth in visitor stay duration and average daily rates compared to the previous year.

Sources

jpturismo.com.br · leianoticias.com.br · oglobo.globo.com · oinformante.blog.br · valor.globo.com