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Turespaña Convention hosting and tourism strategy

Overview

The VI Turespaña Convention concluded in Zaragoza, where officials focused on internationalization, public-private collaboration, and the integration of artificial intelligence in tourism marketing. During the event, Secretary of State for Tourism Rosario Sánchez and Turespaña Director General Miguel Sanz announced that Tarragona has been selected to host the VII Turespaña Convention in October 2027.

The selection of Tarragona emphasizes its Mediterranean heritage and UNESCO World Heritage status. The convention also served as a platform for discussing sustainable tourism models, such as ‘respeturismo’—a model described by Asturias Vice President Gimena Llamedo as being “centered on ordered growth, sustainability, and the preservation of regional identity.”

Entities

Turespaña · Rosario Sánchez · Catalonia · Generalitat de Catalunya · Gimena Llamedo

Timeline

  1. [BUSINESS] 2 sources
    Turespaña Convention highlights sustainable tourism and announces Tarragona as 2027 host

    The VI Turespaña Convention in Zaragoza focused on international tourism strategies and announced Tarragona as the host for the 2027 edition. Asturias also presented its sustainable 'respeturismo' model.

  2. [BUSINESS] 2 sources
    Tarragona selected to host 2027 Turespaña Convention

    Tarragona will host the VII Turespaña Convention in October 2027, bringing over 500 tourism professionals to the city to discuss industry strategies and international promotion.

Sources

diaridigital.tarragona21.com · diarimes.com · elbuscolu.com · hosteltur.com