Ubatuba tourism promotion and conservation

In late July 2026, Ubatuba’s Itamambuca Beach was highlighted by CNN Travel as one of Brazil’s top hidden coastal destinations, emphasizing its surf‑friendly waves, surrounding Atlantic‑forest reserves, and extensive trail network. The city’s tourism secretary praised the recognition as solidifying Ubatuba’s status as a major national destination while stressing continued focus on structured development, environmental preservation, and cultural heritage.

The following day, municipal officials promoted Ubatuba’s broader beach offerings and announced a new native‑tree planting effort in the Rio Grande Permanent Preservation Area. Fifty seedlings of local species were planted as part of the “Ubatuba sem Bitucas” program, which aims for carbon neutrality through actions such as cigarette‑butt collection and habitat restoration. Together, the travel accolade and the environmental initiative illustrate Ubatuba’s dual strategy of boosting tourism while advancing ecological stewardship.