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2 clusters · 5 sources · 13 days · First seen · Last updated

Uniqlo sponsorship of Japan Wheelchair Basketball

Overview

Uniqlo has entered into a sponsorship agreement with the Japan Wheelchair Basketball Federation (JWBF) to support national teams, including men’s, women’s, and next-generation squads, through March 31, 2029. Facilitated by Uniqlo global brand ambassador and wheelchair tennis legend Shingo Kunieda, the partnership aims to enhance the competitive environment and promote an inclusive society.

As part of the deal, Uniqlo will provide uniforms, training gear, and travel apparel. The clothing, featuring ‘Rising Sun’ themes, was developed using athlete feedback to improve functionality, specifically addressing moisture management and preventing fabric from snagging on wheelchair wheels. The sponsorship comes ahead of the Aichi-Nagoya 2026 Asian Para Games.

Entities

Uniqlo · Shingo Kunieda · Japan Wheelchair Basketball Federation · Fast Retailing · Toyohashi City General Gymnasium

Timeline

  1. [SPORTS] 2 sources
    Uniqlo signs sponsorship deal with Japan Wheelchair Basketball Federation

    Uniqlo has become an official sponsor of the Japan Wheelchair Basketball Federation, providing uniforms for the 2026 Asian Para Games, a partnership facilitated by wheelchair tennis star Shingo Kunieda.

  2. [BUSINESS] 3 sources
    Uniqlo partners with Japan Wheelchair Basketball Federation

    Uniqlo has signed a partnership with the Japan Wheelchair Basketball Federation through 2029, providing specialized uniforms and gear for national and youth teams.

Sources

love-spo.com · prtimes.jp · senken.co.jp · toyohashi-tahara.goguynet.jp · wwdjapan.com