Monitor this situation.
Unsubscribe anytime.
[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 2 sources · 16 days · First seen · Last updated
US morning news viewership trends
Overview
US morning news viewership saw shifts in leadership between late July and mid-August 2026.
During the week of July 27, NBC’s ‘Today’ held the top position for morning news, drawing 2.791 million total viewers and maintaining a lead over ABC’s ‘Good Morning America’, which had 2.761 million viewers. While ‘Today’ led in total volume, ‘Good Morning America’ saw a 10% increase in the key Adults 25-54 demographic.
By the week of August 10, ‘Good Morning America’ reclaimed the top spot for total viewers with an average of 2.772 million, narrowly surpassing ‘Today’, which recorded 2.757 million viewers. Despite this shift in total volume, ‘Today’ retained dominance in the Adults 25-54 demographic with 586,000 viewers, even as it experienced a 1% week-over-week decline in that category. Meanwhile, ‘CBS Mornings’ reported growth in both total viewership and demographic viewership.
Entities
Good Morning America · CBS Evening News · NBC Nightly News · NBC News · ABC World News Tonight
Timeline
-
25 days ago
[BUSINESS] 2 sourcesGood Morning America reclaims top morning news viewership spotABC News’ Good Morning America reclaimed the No. 1 spot in total morning news viewers for the week of August 10, narrowly edging out NBC News’ Today.
-
about 1 month ago
[CULTURE] 3 sourcesUS TV News Ratings for Week of July 27 Show Today Leading Morning, Evening Newscasts StableToday leads morning TV ratings; ABC World News Tonight holds steady, CBS Evening News climbs above 4 M viewers; NBC Nightly News stable.
Sources
adweek.com · world-today-news.com