US Open tournament traditions and operations

The US Open has seen the Honey Deuce cocktail evolve into a significant cultural and financial fixture of the tournament. In 2025, the signature drink generated approximately $17 million in sales, with over 738,000 units sold. This revenue exceeded the combined singles prize money for winners Carlos Alcaraz and Aryna Sabalenka by nearly $7 million.

Created by Grey Goose, the cocktail consists of vodka, lemonade, and raspberry liqueur, garnished with three honeydew melon balls designed to resemble tennis balls. The logistical scale required to support the drink is substantial; for the 2026 tournament, approximately 8,000 cases of honeydew melons are expected to be transported from California to New York to meet demand.

Beyond the tournament grounds, the drink’s popularity has extended to locations such as the Amex lounge at JFK Airport. Since its introduction in 2007, the Honey Deuce has become a status symbol and a staple of the US Open experience, frequently featured in social media posts by fans and celebrities. As the tournament reaches its 20th anniversary of the cocktail, the event continues to balance competitive play with these traditions, even as weather disruptions cause significant scheduling delays.