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4 clusters · 6 sources · 19 days · First seen · Last updated

Vietnamese bridal fashion industry development

Overview

The Vietnamese bridal fashion industry is transitioning from a niche market into a high-potential creative sector. This evolution is marked by established brands like Joli Poli and Lecia expanding internationally, alongside a new wave of designers such as Luu Viet Anh and Lam Lam entering the field.

A significant milestone in this growth was the debut of designer Do Long’s first bridal collection, ‘The Prime’, which featured 34 designs intended to portray a “modern, free, and sensual bride.” High-profile celebrities and beauty queens, including Sam, Thuy Tien, Toc Tien, Chi Pu, Ky Duyen, and Thien An, have attended major events, generating widespread social media attention.

During the second night of Vietnam Wedding Week 2026 on August 23, Do Long presented the ‘THE PRIME: ICONS’ collection. The show featured Gen Z beauty queens Yen Nhi and Luong Thuy Linh in prominent roles. Yen Nhi appeared as the ‘First Face’ in a white satin silk dress, while Luong Thuy Linh served as the ‘Vedette’ in a beaded lace mermaid dress. The selection of these models drew public interest due to recent viral instances of both women experiencing falls on catwalks, a topic they reportedly discussed backstage prior to the performance.

Vietnam Wedding Week 2026 also featured the ‘The Love City’ Bridal Fashion Show in Ho Chi Minh City. This event showcased diverse interpretations of contemporary bridal fashion through presentations by Le Hoa Bridal, Lam Bridal, Minh Tuan Couture, and FALVAON by Luu Viet Anh. These designers offered contrasting aesthetics, ranging from structural and sculptural designs to intimate romance and couture glamour.

Entities

Do Long · Do Long Bridal · Yến Nhi · Sam · The Prime Đỗ Long Bridal Fashion Show

Timeline

  1. 12 days ago

    [CULTURE] 2 sources
    Vietnam Wedding Week 2026 debuts with diverse bridal fashion shows

    Vietnam Wedding Week 2026 opened in Ho Chi Minh City with the Bridal Fashion Show 2026, featuring diverse collections from designers including Do Long Bridal, Le Hoa Bridal, and Minh Tuan Couture.

  2. 18 days ago

    [CULTURE] 2 sources
    Do Long Bridal showcases new collection at Vietnam Wedding Week 2026

    Beauty queens Yen Nhi and Luong Thuy Linh headlined Do Long Bridal’s collection at Vietnam Wedding Week 2026, following recent viral catwalk incidents.

  3. 20 days ago

    [CULTURE] 3 sources
    Vietnam bridal fashion industry expands into creative sector

    Vietnam's bridal fashion industry is growing as designers like Do Long enter the market and major events like Vietnam Wedding Week showcase new collections and international potential.

  4. about 1 month ago

    [CULTURE] 7 sources
    Đỗ Long Bridal Fashion Show draws major Vbiz stars

    Designer Đỗ Long's inaugural bridal fashion show, The Prime, gathered numerous Vietnamese celebrities including Trấn Thành, Hari Won, and Chi Pu for a high-profile red carpet event.

Sources

afamily.vn · andltorre.com · bicolnewsonline.com · kenh14.vn · soha.vn · thanhnien.vn

This summary has been updated 2 times: see revision history