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[SITUATION] · [ACTIVE]
2 clusters · 2 sources · 26 days · First seen · Last updated
Categories: TECHNOLOGY
WhatsApp Plus subscription rollout
Entities: WhatsApp · WhatsApp Plus · Meta Platforms, Inc.
Overview
Meta introduced a paid tier for its messaging app, branded WhatsApp Plus, in early July 2026. The service was launched as a subscription offering exclusive features such as animated stickers, custom colour themes, alternative app icons, up to 20 pinned chats, custom ringtones and per‑chat alerts.
By the end of July, the company expanded the WhatsApp Plus tier to France, listing a monthly price of €2.49. The French rollout included a one‑month free trial that users could cancel at least 24 hours before renewal. Pricing was noted to vary by market, with examples of roughly 229 rupees in Pakistan and $2.99‑$3.99 elsewhere. The subscription sits alongside Meta’s other paid products like Meta Verified, Instagram Plus, Facebook Plus and the forthcoming Meta One.
Overall, the snapshots trace the initial launch of the paid WhatsApp Plus service and its subsequent market‑specific rollout with detailed pricing and feature information.
Timeline
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7 days ago
[TECHNOLOGY] 2 sourcesWhatsApp Plus subscription expands in France with €2.49 monthly feeMeta's WhatsApp Plus paid tier launches widely in France at €2.49 per month, offering premium stickers, themes, custom icons, extended pinned chats and ringtone options, with a free trial and regional pricing.
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about 1 month ago
[TECHNOLOGY] 2 sourcesWhatsApp launches paid “WhatsApp Plus” subscription with exclusive featuresMeta rolls out WhatsApp Plus, a paid subscription costing 2,999 pesos after a free month, offering exclusive stickers, custom icons, themes and ringtones, with auto‑renewal and unclear rollout details.
Sources
frandroid.com · lanouvelletribune.info