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[SITUATION] · [ACTIVE]
2 clusters · 7 sources · 7 days · First seen · Last updated
Categories: SPORTS
Xsports expands European football rights in Brazil
Entities: Thiago Garcia · Marquinhos · Paris Saint-Germain · Xsports · Ligue 1
Overview
In late July 2026, Brazil’s free‑to‑air sports channel Xsports began a rapid expansion of its international football portfolio. On 23 July, it secured a two‑season agreement to broadcast the Russian Premier League, promising three matches per round on open TV starting 24 July. The deal highlighted the presence of Brazilian players in Russia, especially at Zenit St. Petersburg.
A week later, on 30 July, Xsports announced a one‑year contract to air French Ligue 1 matches, also offering three games per round from 21 August. The acquisition was justified by the popularity of Brazilian talent such as Marquinhos and Lucas Beraldo at Paris Saint‑Germain. Together, the two deals underline Xsports’ strategy to democratise access to top‑five European leagues for Brazilian viewers, progressively broadening its broadcast offerings.
Timeline
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1 day ago
[SPORTS] 7 sourcesXsports Secures Ligue 1 Broadcast Rights for Brazilian Open TV 2026-27Brazil’s free‑to‑air channel Xsports will broadcast three Ligue 1 matches per round on open TV from August 21, 2026, highlighting Brazilian stars such as Marquinhos at PSG.
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8 days ago
[SPORTS] 2 sourcesXsports to broadcast Russian Premier League on Brazilian free-to-air TVBrazil's Xsports will air the Russian Premier League for the next two seasons on free‑to‑air TV, starting 24 July, featuring three matches per round and showcasing Brazilian players in the league.
Sources
ainalnaql.com · bundespresseportal.de · maquinadoesporte.com.br · meioemensagem.com.br · ouniversodatv.com · portalmakingof.com.br · weareblog.it