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4 clusters · 27 sources · 15 days · First seen 15 days ago · Last updated about 14 hours ago

YouTube expands Shopping affiliate program globally

Overview

YouTube has integrated Amazon into its Shopping affiliate program, enabling eligible United States-based creators to tag Amazon products directly within Shorts, long-form videos, and livestreams. This update shifts the shopping experience away from traditional description-box links toward native product tagging.

Amazon provides a curated catalog of trending products, and YouTube has introduced an auto-tagging feature that uses automated systems to scan recent uploads for relevant items. Creators can also request specific items not found in the catalog through YouTube Support.

To participate, creators must be members of both the YouTube Partner Program and the Shopping affiliate program, while maintaining active Amazon Influencer or Associates accounts. Earnings are tracked daily in YouTube Studio and paid through AdSense, though detailed analytics for individual products are not provided. If a customer returns a product, the associated commission is deducted from the creator’s balance.

YouTube is expanding the Shopping affiliate program globally. In Germany, the rollout includes ten major retailers such as Otto, Kaufland, MediaMarktSaturn, and Tchibo, utilizing the Google Merchant Center to synchronize catalogs. In Poland, the service is launching with Allegro as a primary partner. This expansion includes AI tools to identify products and a feature for Smart TV viewers to complete purchases by scanning QR codes with their mobile devices. Internal testing suggests these interface shifts can increase product clicks by approximately 110 percent.

The program has now launched in the Netherlands, marking the second mainland European country to receive the feature. Bol.com has been announced as the first local retail partner for this rollout. To expand reach, YouTube is collaborating with the social agency Team5pm. Additionally, the eligibility threshold for creators in this program has been set at a minimum of 500 subscribers.

Entities

Amazon · YouTube · Neal Mohan · Google Merchant Center · Google

Timeline

about 14 hours ago

[TECHNOLOGY] 2 sources
YouTube launches Shopping affiliate program in the Netherlands
YouTube has launched its Shopping affiliate program in the Netherlands, partnering with Bol.com to allow creators to tag products in videos and earn commissions on sales.
8 days ago

[BUSINESS] 7 sources
YouTube expands Shopping affiliate program to US, Germany, and Poland
YouTube is rolling out a global Shopping affiliate program, allowing creators to tag products directly in videos, Shorts, and livestreams to boost engagement and sales via partners like Amazon and Allegro.
12 days ago

[TECHNOLOGY] 3 sources
YouTube integrates Amazon products into Shopping Affiliate Program
YouTube is adding Amazon to its Shopping Affiliate Program in the US, allowing creators to tag products directly in videos, Shorts, and livestreams to earn commissions.
15 days ago

[BUSINESS] 14 sources
YouTube integrates Amazon products into Shopping affiliate program
YouTube has launched a new feature allowing eligible US creators to tag Amazon products directly in videos, Shorts, and livestreams to earn commissions through the YouTube Shopping affiliate program.

Sources

balleralert.com · biznismagazin.rs · channelx.world · diarioestrategia.cl · digitalmarketreports.com · drweb.de · dutchcowboys.nl · emerce.nl · emmepress.com · espiganoticias.net · etailment.de · fredzone.org · gamemag.it · iberoeconomia.es · instalki.pl · itreseller.pl · itvoice.in · mobilissimo.ro · newsbytesapp.com · servicesmobiles.fr · socialsamosa.com · stadt-bremerhaven.de · techgear.gr · technologue.id · telepolis.pl · under30ceo.com · world-today-journal.com

This summary has been updated 2 times: see revision history