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2 clusters · 9 sources · 5 days · First seen · Last updated

Zendaya and On sportswear collaboration

Overview

Swiss sportswear brand On has released its second collaborative collection with actress Zendaya and stylist Law Roach. The line combines technical performance with high-fashion elements, featuring items such as oversized crewnecks, adjustable sweatpants, and the Cloudnova Moon footwear, which utilizes a Mary Jane-inspired silhouette.

A notable feature of the collection is a custom python print, which Zendaya described as ‘modern camo’ or a ‘modern interpretation of camouflage.’

The launch is supported by a cinematic campaign directed by the Argentinian trio Pantera. Filmed in Prague against a backdrop of modernist and brutalist architecture, the campaign uses choreographed movement and stunts to showcase the garments’ reaction to physical activity.

Entities

Law Roach · Zendaya · On · Pantera · Mattel

Timeline

  1. [CULTURE] 2 sources
    Zendaya and On launch second fashion collaboration

    Zendaya and Law Roach have launched a second fashion collaboration with Swiss brand On, featuring action-cinema-inspired apparel and Mary Jane-style footwear.

  2. [BUSINESS] 8 sources
    Zendaya and On launch second sportswear collection

    Zendaya and Swiss brand On have released their second collaborative sportswear collection, featuring python prints and Mary Jane-inspired footwear in a cinematic, action-themed campaign.

Sources

asrinesia.com · comicbasics.com · complex.com · Expats.cz · merca20.com · metropolitanmagazine.it · neo2.com · telegram.hr · whitemad.pl