KPop Demon Hunters Toy Line Expands as Lego, Mattel and Hasbro Launch New Sets

The Lego Group announced its first KPop Demon Hunters set, an 825‑piece model of the Netflix film’s characters Derpy Tiger and Sussie Bird. Priced at $69.99, the set ships on August 1 2026 after a record‑fast 12‑month development cycle driven by the movie’s global popularity.

Mattel and Hasbro are also rolling out official KPop Demon Hunters merchandise. Mattel’s lineup includes fashion dolls of Rumi, Zoey, Mira and other characters, as well as Little People figures and a themed UNO deck, with prices ranging from $27 to $150. Initial shipments reached pre‑order customers in the first half of 2026, and retail distribution will continue through spring and the 2026 holiday season. Hasbro plans phased releases of additional items throughout the year, extending the collection beyond 2026.