Pague Menos launches “Pague Menos Scan” discount campaign in Brazil

The pharmacy chain Pague Menos introduced a new promotion called “Pague Menos Scan”. Consumers can use a mobile phone to scan the phrase “pague menos” on any product packaging, advertisement or flyer. The scan redirects them to a dedicated hotsite where a discount coupon is generated for use on the retailer’s website or app. The initiative, created by the advertising agency Lola\TBWA, aims to turn a common retail slogan into a tangible benefit and to attract new customers. Walace Siffert, vice‑president of commercial and supply‑chain at Pague Menos, said the campaign rewards the market for years of free use of the phrase and showcases the brand’s innovative DNA.

The company expects the “caça aos descontos” (discount hunt) to increase engagement and drive sales across all product categories.