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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 3 sources · 11 days · First seen · Last updated

Pague Menos discount campaign launch

Overview

The Brazilian pharmacy chain Pague Menos launched the ‘Pague Menos Scan’ campaign, an initiative designed to leverage image recognition technology to provide consumer discounts.

Developed by the advertising agency Lola/TBWA, the campaign allows customers to use smartphone cameras to scan the phrase ‘pague menos’ on various surfaces, including product packaging, advertisements, flyers, billboards, and even the storefronts of other retailers. Once the text is recognized, users are redirected to a dedicated website or app to access exclusive offers, such as product discounts and special conditions for pharmaceutical clinic services.

Company leadership stated the initiative aims to reward the market for the long-term use of the brand’s slogan while driving engagement and sales across the retailer’s e-commerce platform and physical stores.

Entities

Lola/TBWA · Pague Menos · Brazil · Walace Siffert · Extrafarma

Timeline

  1. 4 days ago

    [BUSINESS] 3 sources
    Pague Menos launches image recognition campaign for discounts

    Brazilian pharmacy chain Pague Menos has launched a new campaign using image recognition technology to allow customers to scan the phrase ‘Pague Menos’ to unlock e-commerce discounts and benefits.

  2. 15 days ago

    [BUSINESS] 2 sources
    Pague Menos launches “Pague Menos Scan” discount campaign in Brazil

    Pague Menos rolls out “Pague Menos Scan”, letting shoppers scan the phrase “pague menos” on any packaging to receive discount coupons via a new hotsite.

Sources

acontecebrasilia.com.br · dicaappdodia.com · marketeer.sapo.pt