Pokémon rolls out global promotions, from Japanese Happy Meals to $400 plush and ESA partnership

Collectors in Chile report a surge in demand for rare first‑generation Pokémon items such as the elusive Kanto gym medals, with sales of related collectibles quintupled in recent years.

McDonald’s Japan is launching a Pokémon‑themed Happy Meal toy campaign to mark the franchise’s 30th anniversary, offering twelve new toys in two waves starting 7 August, with purchase limits to curb scalping.

The Pokémon Company International has teamed up with the European Space Agency for a joint initiative during the World Space Week in October 2026, aiming to inspire youth about space through the Pokémon universe.

A limited‑edition Pikachu plush produced by Steiff priced at $400 sold out within minutes, with only 1,996 units released to commemorate the franchise’s debut year.

Pokémon GO players can claim exclusive LEGO‑branded rewards and codes throughout August 2026, including special apparel, berries and in‑game items as part of the game’s tenth‑anniversary celebrations.