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[SITUATION] · [ACTIVE] · [BUSINESS]

7 clusters · 9 sources · 34 days · First seen · Last updated

Computer hardware and laptop sales in Japan

Overview

Retailers in Japan have implemented various promotions for computing hardware and laptops. In early August, PC Koubou launched an ‘AMD Festival’ offering custom-built PCs with AMD processors at reduced prices, including models compliant with Japan’s Green Purchase Law. During the same period, HP notebooks were featured in a time-sale on Amazon with significant discounts. By mid-August, discount trends continued with retailers like Ark hosting a ‘Midsummer Ultra DIY Support Fair 2026’, which included gaming desktops equipped with RTX 5070 GPUs. Amazon also saw price reductions on several gaming laptop models from Lenovo and ASUS, featuring various RTX series GPUs. Specific Lenovo LOQ models saw discounts ranging from 35,000 to 81,000 yen, while an ASUS Gaming V16 model was reduced by 45,000 yen. In late August, major Build-to-Order (BTO) sales were announced. PC Seven scheduled a 24-hour limited sale for August 24, featuring discounts of up to 159,000 yen on high-end systems, including models equipped with Intel Core Ultra 7 processors and NVIDIA GeForce RTX 50-series GPUs like the RTX 5090. PC Koubou extended its ‘Super Early Settlement Sale’ through September 18, offering discounts of up to 150,000 yen on various desktop and high-performance laptop models. Toward the end of August, Fujitsu Client Computing held a sale on its FMV Store, featuring Copilot+ PCs and lightweight mobile laptops, such as the 634g FMV WU5-K3. Additionally, Dospara launched a ‘Customization Half-Price Festival’, allowing customers to upgrade components like memory, storage, or thermal grease at 50% of the usual cost on eligible new PCs. In early September, Seven R Japan held a 24-hour limited sale on September 3 at its SEVEN PC shop, offering discounts of up to 137,000 yen on ten products, including the ZEFT Z55BX, which features an NVIDIA GeForce RTX 5090.

Entities

Nvidia · Seven R Japan · PC Koubou · AMD · Amazon

Timeline

  1. 2 days ago

    [TECHNOLOGY] 2 sources
    Japanese retailers launch high-performance gaming PCs with RTX 5080

    Japanese retailers Seven R Japan and Thirdwave are releasing high-performance gaming PCs featuring NVIDIA GeForce RTX 5080 and AMD Ryzen processors.

  2. 7 days ago

    [BUSINESS] 3 sources
    Japanese retailers launch sales on BTO gaming computers

    Japanese retailers Seven R Japan and PC Koubou are holding sales on BTO desktop computers, featuring discounts on high-performance gaming rigs with AMD and ASRock components.

  3. 9 days ago

    [BUSINESS] 4 sources
    Seven R Japan holds 24-hour sale on high-end gaming PCs

    PC shop SEVEN is holding a 24-hour sale on September 3, offering discounts up to 137,000 yen on high-end gaming PCs featuring RTX 5090 and Intel Core Ultra components.

  4. 14 days ago

    [TECHNOLOGY] 2 sources
    Fujitsu and Dospara announce PC sales and hardware discounts in Japan

    Japanese retailers Fujitsu and Dospara are hosting sales, featuring discounted FMV lightweight laptops and half-price hardware customization options for new PCs.

  5. 21 days ago

    [BUSINESS] 2 sources
    Japanese retailers launch major BTO computer sales

    Japanese retailers PC Seven and PC Koubou are hosting major sales on BTO computers, offering discounts of up to 159,000 yen on gaming and high-performance desktop and laptop models.

  6. 26 days ago

    [TECHNOLOGY] 4 sources
    Gaming hardware and laptops see discounts in Japan

    Retailers in Japan are offering significant discounts on gaming hardware, including RTX 50-series desktops from Ark and various Lenovo and ASUS gaming laptops on Amazon.

  7. about 1 month ago

    [BUSINESS] 2 sources
    Japan's PC Koubou launches AMD BTO PC sale; HP notebook discounted on Amazon

    PC Koubou’s AMD BTO PC sale offers discounted models and free shipping in Japan, while HP’s 15‑fd notebook is on Amazon at 28 % off with Office 2024 included.

Sources

ascii.jp · gozags.com · hothardware.com · news.cube-soft.jp · news.mynavi.jp · pc.watch.impress.co.jp · prtimes.jp · tomshw.it · weekly.ascii.jp

This summary has been updated 4 times: see revision history