< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [CULTURE]

4 clusters · 25 sources · 25 days · First seen · Last updated

Indian celebrities seeking personality rights protection

Overview

High-profile Indian actors have increasingly approached the Delhi High Court to seek legal protection for their personality and publicity rights. In September 2026, actor Manoj Bajpayee filed a petition alleging that his image, voice, and identity were being used without authorization to promote products and through artificial intelligence tools. His claims specifically cited the use of his photographs by H2PG Designs Private Limited to create false impressions of him wearing certain apparel, as well as the potential for AI chatbots and voice cloning to misuse his persona. During proceedings, the court raised questions regarding jurisdiction. Following this, actor and Member of Parliament Kangana Ranaut also approached the Delhi High Court to prevent the unauthorized commercial exploitation of her name, image, likeness, and other distinctive attributes. In October 2026, the Delhi High Court issued significant rulings to reinforce these protections. The court restrained the unauthorized use of actor Vijay Deverakonda’s name, image, and voice, specifically including safeguards against artificial intelligence (AI), deepfakes, and face-morphing technology. Justice Vikas Mahajan directed social media platforms, including Meta, Google, and X, to remove infringing content. Additionally, the court ordered online marketplaces and domain registrars to take down infringing links and suspend specified domains within 72 hours. In a separate ongoing matter, the court directed veteran actor Amitabh Bachchan to appear personally regarding his 2022 lawsuit seeking a permanent injunction against the unauthorized commercial exploitation of his identity. Actor Kriti Sanon has also approached the court to prevent the unauthorized use of her name, image, and likeness, specifically addressing concerns regarding digital impersonation and AI-generated content.

Entities

Delhi High Court · Amitabh Bachchan · Anil Kapoor · Pravin Anand · Intellectual Property Division

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. [CULTURE] 13 sources
    Kriti Sanon seeks Delhi High Court protection for personality rights

    Actor Kriti Sanon has petitioned the Delhi High Court for protection of her personality rights against unauthorized commercial use and AI-generated impersonations, including deepfakes.

  2. [CULTURE] 4 sources
    Delhi High Court rules on celebrity personality rights

    The Delhi High Court is strengthening personality rights for actors, ordering the removal of Vijay Deverakonda’s AI deepfakes and requiring Amitabh Bachchan to appear personally in his ongoing rights suit.

  3. [CULTURE] 6 sources
    Kangana Ranaut seeks Delhi High Court protection for personality rights

    Actor and MP Kangana Ranaut has moved the Delhi High Court to protect her personality and publicity rights against the unauthorised commercial use of her name, image, and likeness.

  4. [CULTURE] 5 sources
    Manoj Bajpayee seeks personality rights protection from Delhi High Court

    Actor Manoj Bajpayee has petitioned the Delhi High Court to protect his personality rights against the unauthorized use of his image, voice, and identity by companies and AI technologies.

Sources

bollywoodhungama.com · businessnewsweek.in · deccanchronicle.com · desitalkchicago.com · devdiscourse.com · dnaindia.com · easterneye.biz · en.etemaaddaily.com · enavabharat.com · english.mathrubhumi.com · epaper.assamtribune.com · gulfnews.com · in.mashable.com · kalingatv.com · lawchakra.in · liveLaw.in · munsifdaily.com · newsable.asianetnews.com · newsx.com · odishabytes.com · onlinemediacafe.com · orissapost.com · pioneeredge.in · tob.news · yespunjab.com

This summary has been updated 3 times: see revision history