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4 clusters · 15 sources · 26 days · First seen · Last updated

Rolex seasonal Daytona charity auction results

Overview

Rolex has unveiled four unique, gem-set Cosmograph Daytona timepieces inspired by the four seasons: Spring, Summer, Autumn, and Winter. These one-of-a-kind watches feature various precious metals, including platinum, white gold, Everose gold, and yellow gold, paired with natural-stone dials and colored gemstones.

Scheduled for auction by Phillips in London on 28 September 2026, the sale was part of the Rolex Perpetual Planet Initiative, with all proceeds benefiting the Federer Foundation and the environmental organization Re:wild. These foundations are led by Rolex Testimonees Roger Federer and Leonardo DiCaprio.

The collection utilizes the contemporary calibre 4131 movement and includes 54 brilliant-cut diamonds set into the lugs and crown guards. Specific material compositions include:

• Spring: 18 ct white gold with a green chrysoprase dial, lilac lepidolite counters, and purple sapphire accents. • Summer: 18 ct Everose gold with an azure turquoise dial, heart-shaped ruby counters, and pink sapphires. • Autumn: 18 ct yellow gold with a mookaite dial, chrysoprase sub-dials, and green tourmalines. • Winter: 950 platinum with a blue opal dial, lapis lazuli counters, and graduating blue-to-fuchsia sapphires.

While the set was previously valued at CHF4 million at Watches and Wonders in Geneva, reports indicate that private offers had reached $10 million. Following the auction, the four timepieces sold for a combined total of approximately £37.3 million ($49.5 million), marking Rolex’s first-ever charity auction. The ‘Summer’ Daytona fetched the highest individual price at $13.65 million, followed by ‘Autumn’ at $13.5 million, ‘Winter’ at $13.2 million, and ‘Spring’ at $9 million.

Entities

Re:wild · Rolex · Federer Foundation · Phillips · Roger Federer

Timeline

  1. [BUSINESS] 7 sources
    Rolex charity auction raises nearly $50 million for environmental and educational causes

    Rolex and Phillips held a landmark charity auction in London, selling four unique ‘Four Seasons’ Daytona watches for nearly $50 million to benefit the Federer Foundation and Re:wild.

  2. [BUSINESS] 3 sources
    Rolex to auction four unique Cosmograph Daytona watches for charity

    Rolex will auction four unique Cosmograph Daytona watches in September 2026 to benefit the Roger Federer Foundation and Re:wild, celebrating the four seasons through rare gemstones and precious metals.

  3. [BUSINESS] 4 sources
    Rolex to auction four unique Four Seasons Daytonas for charity

    Rolex will auction four unique, gem-set Cosmograph Daytona watches in London to benefit the Federer Foundation and Re:wild as part of its Perpetual Planet Initiative.

  4. [BUSINESS] 3 sources
    Rolex to auction four unique gem-set Daytonas for charity

    Rolex is auctioning four unique, gem-set Cosmograph Daytona watches in London on September 28 to benefit the Federer Foundation and Re:wild.

Sources

dmarge.com · galeriemagazine.com · gq-magazine.co.uk · hodinkee.com · hodinkee.jp · laclessidra1945.it · luxury.am · neueuhren.de · ot.gr · quotenet.nl · robbreport.com · senatus.net · thueringen24.de · watchadvice.com.au · wristreview.com

This summary has been updated 3 times: see revision history