[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [CULTURE]

2 clusters · 2 sources · 20 days · First seen · Last updated

San-X character merchandise and promotional activities

Overview

San-X has initiated a series of product releases and promotional events for its character brands, including Rilakkuma, Sumikko Gurashi, and Sentimental Circus.

In mid-August 2026, the company announced new merchandise scheduled for September, such as the ‘Ano koro no Rilakkuma’ nostalgic series and the ‘Itsudemo Bakery Zakka’ collection.

Following these announcements, San-X expanded its activities into September with the launch of various pop-up shops and campaigns. These include the ‘San-X Universe POP-UP SHOP’ in Sapporo and themed campaigns for the ‘Sentimental Circus’ brand across multiple locations, including Ueno, Ikebukuro, and various Rilakkuma Stores in Harajuku, Nagoya, Osaka, and Fukuoka.

Entities

San-X · Sumikko Gurashi · Rilakkuma · Sentimental Circus · Rilakkuma

Timeline

  1. 8 days ago

    [CULTURE] 2 sources
    San-X announces character pop-up shops and campaigns

    San-X is hosting various character pop-up shops and campaigns in Japan, featuring Rilakkuma, Sumikko Gurashi, and Sentimental Circus starting in September 2026.

  2. 28 days ago

    [CULTURE] 4 sources
    San-X announces new Rilakkuma and Sumikko Gurashi merchandise

    San-X will release new Rilakkuma and Sumikko Gurashi merchandise in September 2026, featuring nostalgic themes and a bakery-inspired collection.

Sources

bg-mania.jp · prtimes.jp