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[SITUATION] · [QUIET] · [TECHNOLOGY]
2 clusters · 7 sources · 7 days · First seen · Last updated
Snapchat AI integration and B2B advertising strategy
Overview
Snapchat has expanded its service offerings by integrating new generative artificial intelligence tools into its premium subscription tiers, Lens+ and Snapchat+. These features include ‘Chat to Song’ (also referred to as ‘Snap-to-song’), which converts text messages into musical tracks, as well as ‘AI Photoshoot’ for correcting photographic imperfections, ‘AI Remix’ for reimagining images, and various AI-powered text and sticker styles.
Alongside these technical updates, the company is pursuing a strategic shift toward B2B advertising. CEO Evan Spiegel has set a goal for the company to reach profitability by 2027. To support this objective, Snapchat launched the ‘Spend Smarter’ campaign in the United States and the United Kingdom, targeting business decision-makers on platforms such as Instagram, TikTok, and Substack to encourage the reallocation of advertising budgets to the platform.
Entities
Snapchat · Snap Inc. · Snap · Evan Spiegel · Lens+
Timeline
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[TECHNOLOGY] 2 sourcesSnapchat introduces AI features and targets B2B advertising
Snapchat is introducing AI features like ‘Snap-to-song’ for subscribers and launching a ‘Spend Smarter’ campaign to attract B2B advertisers as it aims for profitability by 2027.
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[TECHNOLOGY] 5 sourcesSnapchat expands Lens+ subscription with new generative AI tools
Snapchat is expanding its Lens+ premium subscription with new generative AI features, including a tool that converts text messages into original songs and an AI Photoshoot tool to fix photography errors.
Sources
absolutegeeks.com · android-mt.ouest-france.fr · gensdinternet.fr · ithome.com · me.mashable.com · techdator.net · techjuice.pk