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3 clusters · 5 sources · 11 days · First seen · Last updated

Yeongyang County chili pepper industry developments

Overview

Yeongyang County has undertaken efforts to promote and protect its chili pepper industry. In late July 2026, the county hosted the Yeongyang Chili H.O.T. Festival at Seoul Plaza. The three-day event, running from July 27 to 29, served as a marketing platform to showcase premium regional products, including chili peppers and powder, through direct sales to metropolitan consumers.

Organized by the county, the festival integrated agricultural marketing with cultural and tourism promotion. It featured themed gardens, food-experience booths, and exhibitions of regional cultural assets, such as ‘Eumsik Dimibang’, the first Korean cookbook from the Joseon Dynasty. County head O Do-chang stated the festival aimed to “expand stable market channels for producers, strengthen quality control, and raise the Yeongyang brand’s value” by facilitating direct interaction between consumers and growers.

Following these promotional efforts, the Yeongyang County Council passed a resolution calling on the national government to protect the livelihoods of local farmers. The council highlighted a dual crisis of rising production costs and potential price drops, alongside competition from low-cost imports. Proposed solutions include establishing a minimum production cost guarantee and expanding government procurement. Concurrently, the Yeongyang Chili Pepper Distribution Corporation announced plans to procure over 5,700 tons of red chili peppers from local farms to support producers facing climate and economic challenges.

Entities

Yeongyang County · Yeongyang County · Yeongyang County Council · H.O.T. Festival · O Do‑chang

Timeline

  1. 14 days ago

    [CULTURE] 2 sources
    Yeongyang County to host chili festival at Seoul Plaza

    The 2026 Yeongyang Chili H.O.T Festival will be held at Seoul Plaza from the 27th to the 29th, featuring direct sales of local agricultural products and promotions of Yeongyang County's culture and tourism.

  2. 19 days ago

    [BUSINESS] 2 sources
    Yeongyang County urges measures to protect chili pepper farmers

    Yeongyang County officials are calling for government intervention to protect chili pepper farmers facing high production costs and import competition, while local procurement of 5,759 tons begins.

  3. 25 days ago

    [CULTURE] 2 sources
    Yeongyang County launches 2026 H.O.T. Chili Festival in Seoul

    Yeongyang County’s 2026 Chili H.O.T. Festival runs July 27‑29 at Seoul Plaza, offering direct sales of local chilies and cultural programs to boost the region’s brand and farmer‑consumer links.

Sources

biz.heraldcorp.com · d-cuba.com · localsegye.co.kr · m.imaeil.com · news.heraldcorp.com

This summary has been updated 1 time: see revision history