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[SITUATION] · [ACTIVE] · [TECHNOLOGY]

3 clusters · 7 sources · 8 days · First seen · Last updated

Google retail expansion and Pixel 11 launch in Japan

Overview

Google has expanded its retail presence in Japan with the opening of its first flagship store outside the United States. Located in the Omotesando district of Tokyo within Tokyu Plaza Omokado, the three-story Google Store Omotesando covers 1,158 square meters, making it larger than existing U.S. locations.

The facility provides hardware sales for Pixel, Nest, and Fitbit products, including demonstrations for the Pixel 11 series. It offers technical support, in-store repairs, product pickups, Pixel Care+ services, and device trade-ins. The store features specialized zones such as the ‘Pixel Studio,’ which utilizes Gemini AI to allow visitors to transform photos into various artistic styles, including ukiyo-e and plush toy aesthetics. Additionally, the location hosts exhibitions, workshops, and partner brands like Casefinite.

Mauria Finley, Vice President of Google Store, stated that Japan is a “critical market for the Pixel portfolio,” noting rapid user growth in the region. The new facility allows the company to engage directly with consumers, reducing its reliance on mobile carriers such as SoftBank or Rakuten.

In mid-August 2026, Google announced the launch of the Pixel 11 series, with pre-orders beginning ahead of an August 20 release date. This product rollout includes the Pixel Watch 5 and the Google Pixel Tag.

Entities

Google · Rakuten Mobile · Casefinite · Mauria Finley · Omotesando

Timeline

  1. about 23 hours ago

    [TECHNOLOGY] 2 sources
    Google launches Pixel 11 series and opens Tokyo flagship store

    Google launches Pixel 11 and opens its first non-US flagship store in Tokyo, while OPPO announces the Reno16 5G and KDDI plans to phase out Rakuten Mobile roaming by late 2026.

  2. 3 days ago

    [BUSINESS] 4 sources
    Google opens first flagship store outside the U.S. in Tokyo

    Google has opened its first flagship store outside the U.S. in Tokyo's Omotesando district, featuring AI-driven experiences and full support for the Pixel hardware ecosystem.

  3. 9 days ago

    [TECHNOLOGY] 2 sources
    Japan tech news: Google Store Omotesando opens and Tokyo Metro tests new gates

    Japan sees new tech developments: Google opens its first Omotesando store, LINEMO adds Starlink satellite connectivity, and Tokyo Metro tests dedicated contactless and QR code transit gates.

Sources

appbank.net · ebook.itmedia.co.jp · ipc.digital · metropolisjapan.com · orefolder.jp · unwire.hk · weekly.ascii.jp

This summary has been updated 2 times: see revision history