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4 clusters · 7 sources · 45 days · First seen · Last updated

International retailer expansions in Hong Kong

Overview

In July 2026, Momax opened its largest Hong Kong outlet at Tuen Mun City Plaza, marking its eighth store in the territory. Branded “Recharge for Tuen Mun,” the flagship features a “1-World Travel Zone” dedicated to digital travel accessories. CEO Zheng Dongsheng stated the location is a key step in deepening the brand’s commitment to the Hong Kong market and its “Fashion Tech + Travel” strategy.

Following this, Japanese lifestyle chain LOFT returned to the Hong Kong market in August after a 15-year absence. Represented by the YAICHI Group, LOFT opened a one-year limited pop-up store at the MOKO mall in Mong Kok. The venture involves an eight-figure Hong Kong dollar investment and features over 3,500 products, more than half of which are exclusive to the Hong Kong market. To appeal to consumers, LOFT is implementing a “same price as Japan” strategy, with pricing tied to Japanese retail rates and the yen-to-HKD exchange rate. YAICHI Group founder Lo Sheng Cheong noted that while the MOKO location is a temporary measure to test the market, future expansions into sectors such as dining, apparel, or supermarkets may follow depending on the store’s performance.

In conjunction with its retail expansion, LOFT is advancing sustainability through the ‘Loft Green Project Recycle Program 2026’. Starting September 1, 2026, the company will expand its cosmetic container collection program across all 187 domestic stores in Japan. The program involves 42 different cosmetic brands and aims to recycle used containers into products like shopping baskets, while converting accumulated points into donations for environmental projects such as forest restoration in Noto.

Entities

MOKO · LOFT · Shing On Land · YAICHI (谷日百貨) · Shinichiro Hirayama

Timeline

  1. 18 days ago

    [BUSINESS] 2 sources
    Loft expands to Hong Kong with pop-up shop and advances recycling initiatives

    Loft is launching a year-long pop-up shop in Hong Kong's MOKO mall and expanding its cosmetic container recycling program across all 187 Japanese stores.

  2. 22 days ago

    [BUSINESS] 2 sources
    Loft returns to Hong Kong with one-year pop-up at MOKO mall

    Japanese retailer Loft has returned to Hong Kong after 15 years with a one-year pop-up store at MOKO mall, featuring over 3,500 products and an eight-figure investment by the YAICHI Group.

  3. about 2 months ago

    [BUSINESS] 2 sources
    Japanese retailer LOFT opens first Hong Kong store in Mong Kok's MOKO mall

    Japanese lifestyle retailer LOFT will open its first Hong Kong store in Mong Kok’s MOKO mall in August, operated by agent YAICHI, which also handles 3 COINS.

  4. 2 months ago

    [BUSINESS] 2 sources
    Momax opens largest Hong Kong store in Tuen Mun

    Momax opened its largest Hong Kong store in Tuen Mun, featuring a new “1‑World Travel Zone” and expanding its retail presence as the brand’s eighth local outlet.

Sources

dimsumdaily.hk · hd.stheadline.com · m.eprice.com.hk · prtimes.jp · skihome.com · stheadline.com · techritual.com

This summary has been updated 2 times: see revision history