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[SITUATION] · [ACTIVE]
4 clusters · 10 sources · 54 days · First seen · Last updated
Categories: BUSINESS · TECHNOLOGY
DR Automobiles expands PK8 pickup rollout in Europe
Entities: Spain · PK8 · DR Automobiles · Alessandro Renda
Overview
In early June 2026 Chinese‑made Zeekr introduced its 001 premium electric shooting‑brake, and Swedish‑engineered Volvo unveiled the EX60 electric SUV during a road‑tour in Bari, both targeting the high‑end market with advanced driver‑assist systems and prices above €60,000. Later that month Italian automaker DR Automobiles expanded the compact‑SUV segment with the DR 5 and DR 6. The DR 5 is powered by a 1.4 L turbo‑charged gasoline engine (158 hp) while the DR 6 offers a 1.5 L turbo unit (180 hp, 178 hp in the LPG variant). Both models feature a seven‑speed dual‑clutch gearbox, level‑2 driver assistance, 12.3‑inch infotainment screens, LED lighting, panoramic roofs, leather upholstery and wireless charging. Prices start at €25,900 for the DR 5 gasoline version, €27,900 for the DR 5 bifuel, and €30,900 for the DR 6, with a promotional €26,900 price for the DR 6 announced in June. On 13 July 2026 DR Automobiles launched the DR PK8 pickup in Europe, a rebadged JAC T8 Pro built on a dedicated JAC platform and assembled partly in Italy’s Macchia d’Isernia plant. The 2.0‑litre turbo‑diesel engine delivers 136 hp and 320 Nm, mated to a six‑speed manual gearbox. With a payload of 830 kg, towing capacity of 3,500 kg and a 1,097‑litre cargo box, the PK8 targets professional users as a low‑cost alternative to the Ford Ranger and Toyota Hilux. It is priced at €26,900 (excluding VAT) and includes 18‑inch alloy wheels, a 10.25‑inch multimedia screen, 360° camera and a sunroof. In August 2026 DR Automobiles began selling the PK8 in Spain, positioning it for agricultural, construction, livestock and forestry professionals. The model retains the 2.0‑litre turbo‑diesel, 830 kg payload and 3,500 kg tow capacity, with 220 mm ground clearance and selectable 2H/4H/4L drive modes.
Timeline
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3 days ago
[BUSINESS] 2 sourcesDR Automobiles launches PK8 pickup in Spain, targets 30 dealerships by 2027DR Automobiles launched the PK8 pickup in Spain and plans to grow its dealer network to 30 locations by 2027.
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22 days ago
[BUSINESS] 2 sourcesDR Automobiles launches DR PK8 pickup in Europe for €26,900DR Automobiles unveiled the DR PK8 pickup, a Chinese‑based, €26,900 diesel model built in Italy, offering 136 hp, 830 kg payload and extensive equipment.
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about 1 month ago
[BUSINESS] 3 sourcesDR Automobiles launches DR 5 and DR 6 SUVs with prices from €25,900DR Automobiles introduced the DR 5 and DR 6 SUVs in Italy, priced from €25,900, with turbo engines, advanced tech and premium features aimed at the upscale market.
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about 2 months ago
[TECHNOLOGY] 2 sourcesZeekr 001 and Volvo EX60 debut as premium electric SUVs in ItalyZeekr 001 launches in Italy with three trims priced from €61,100, while Volvo previews its EX60 SUV in Bari offering up to 810 km range, highlighting premium electric options for the Italian market.
Sources
autofacil.es · cmimagazine.it · globalist.it · hdmotori.it · motorage.it · neriges.dk · okdiario.com · periodicobae.com · pugliain.net · zoomagazine.it