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3 clusters · 45 sources · 10 days · First seen · Last updated

Prime Video Latin American content expansion

Overview

Prime Video has detailed its strategic focus on expanding content offerings in Latin America, specifically targeting high-demand genres like suspense, action, adventure, and comedy.

During the ‘Prime Video Presents Latin America’ event in Mexico City, the platform confirmed a US$ 2 billion investment to be deployed between 2027 and 2030. This initiative aims to more than double the volume of original local productions in key markets, including Brazil, Mexico, Argentina, Colombia, and Chile, compared to 2026 levels. The capital will be allocated toward original programming, content licensing, and sports broadcasting rights. Additionally, the strategy includes growing digital stores and investing in local creative infrastructure and technical training, such as the ‘Brasil no Set’ professional development program.

For 2027, the service plans to release over 25 new regional titles across fiction, feature films, variety shows, and reality TV. The Brazilian slate includes the documentary ‘Marília Mendonça: Sentimento Louco’, the series ‘Tremembé’ (with a second season confirmed), and a new reality show directed by Boninho. To address high consumer demand for suspense in Brazil, upcoming titles include ‘Bailarina’ (2025), set in the ‘John Wick’ universe, and ‘M3gan 2.0’ (2025). Other regional projects include ‘Menem’ in Argentina, ‘Catedrales’ in Chile, the film ‘Los Culpables’ starring Gael García Bernal, the Mexican adaptation of ‘The Office’ titled ‘La Oficina’, and a series starring Belinda based on the Florence Cassez case.

Beyond scripted content, Prime Video is expanding its sports presence. The platform reported that its sports broadcasts reached 20 million Latin American households in 2026. This includes expanded NBA coverage and a secured four-year deal to broadcast 38 home matches of the Mexico National Team starting in September 2026. The sports strategy also involves continued investment in Brazilian football.

Entities

Prime Video · Kelly Day · Mexico City · Ana de Armas · PC Farias

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. 20 days ago

    [BUSINESS] 6 sources
    Prime Video to invest $2 billion in Latin American content

    Prime Video will invest over $2 billion in Latin American content through 2030, featuring new productions starring Belinda and Gael García Bernal.

  2. 22 days ago

    [BUSINESS] 32 sources
    Prime Video to invest $2 billion in Latin American content and sports

    Prime Video will invest over $2 billion in Latin American content, sports, and licensing between 2027 and 2030, aiming to double its local original productions in key regional markets.

  3. 29 days ago

    [CULTURE] 7 sources
    Prime Video expands suspense film offerings

    Prime Video is expanding its suspense film catalog, featuring titles like ‘Bailarina’ and ‘M3gan 2.0’ to meet high viewer demand in Brazil.

Sources

1001web.fr · alias.estadao.com.br · barq-news.com · bundespresseportal.de · ca.sports.yahoo.com · catracalivre.com.br · chocale.cl · cinemaqui.com.br · cinepop.com.br · cineytele.com · deadline.com · diariolibre.com · eldia.com · eldiariony.com · eluniverso.com · filmeb.com.br · herbier.univ-lyon1.fr · jornaldebrasilia.com.br · jwave.com.br · keyt.com · kvia.com · laregiontam.com.mx · latam.ign.com · localnews8.com · merca20.com · nvmb.nl · plazajuarez.mx · prensalibre.com · revesonline.com · sdpnoticias.com · series-80.net · si.com · tangerina.uol.com.br · tecnoinforme.com.br · telesatellite.com · tnh1.com.br · torontolatinos.com · tplmoms.com · tribunapr.com.br · udgtv.com · variety.com · vitrinedocariri.com.br · vtv.vn · wtop.com · yve-style.com

This summary has been updated 6 times: see revision history