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[SITUATION] · [ACTIVE]

4 clusters · 15 sources · 4 days · First seen 7 days ago · Last updated 3 days ago

Categories: BUSINESS · TECHNOLOGY

Subaru sports vehicle strategy

Entities: Subaru Corporation · BMW i4 M50 · Subaru BRZ (F‑type) · Toyota Motor Corporation · Tetsuro Fujinuki

Overview

In late July 2026 Subaru created a Sports Vehicle Planning Office to speed up development of performance models while retaining manual gearboxes. The firm halted new orders for the Crosstrek e‑BOXER mild‑hybrid and later confirmed the Impreza e‑BOXER will cease at the same time, replacing both with a full‑hybrid system built on Toyota’s S:HEV architecture – a 2.5‑litre boxer paired with two electric motors and a CVT – to meet tighter emissions rules.

Subaru unveiled three gasoline‑powered, manual‑transmission sport vehicles: an updated WRX sedan, a five‑door hatchback derived from the Impreza platform, and a lightweight coupe reminiscent of the BRZ. All will use six‑speed manuals and draw technology from Subaru’s motorsport program, with market launch slated for the end of 2027.

On 30 July 2026 the company announced a revised BRZ (referred to as the F‑type). The update adds a three‑camera EyeSight system, including a new wide‑angle monocular camera, and a shift‑lever design derived from Super Taikyu endurance‑racing experience for smoother gear changes. Power comes from a 2.4‑litre horizontally opposed four‑cylinder engine delivering 235 PS, available with six‑speed manual or automatic transmission. Pricing starts at ¥3.38 million for the manual R‑grade, with a target of about 250 units per month.

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 5 SOURCES] Subaru announced a revised BRZ model (F‑type) on 30 July 2026. (Subaru press release)
[● 5 SOURCES] The revised BRZ adds a triple‑camera EyeSight system that includes a wide‑angle monocular camera. (Subaru press release)
[● 5 SOURCES] The upgraded EyeSight expands the intersection collision‑avoidance support range. (Subaru press release)
[● 5 SOURCES] The manual‑transmission BRZ receives the wide‑angle camera for the first time. (Subaru press release)
[● 5 SOURCES] The revised BRZ adopts a new shift‑lever structure derived from Super Taikyu endurance‑racing experience, improving shift smoothness. (Subaru press release)
[● 5 SOURCES] The BRZ is powered by a 2.4 L horizontally opposed four‑cylinder DOHC engine delivering 235 PS (173 kW) and 250 Nm of torque. (Subaru press release)
[● 5 SOURCES] Prices start at ¥3,377,000 for the R‑grade manual, ¥3,564,000 for the S‑grade manual and ¥3,839,000 for the STI Sport manual. (Subaru press release)
[● 5 SOURCES] Subaru plans to sell about 250 units of the revised BRZ per month. (Subaru press release)

Timeline

3 days ago

[BUSINESS] 7 sources
Subaru launches upgraded BRZ with enhanced EyeSight and new shift‑lever design
Subaru unveiled a July 30 2026 BRZ facelift featuring a triple‑camera EyeSight system, a new race‑derived shift lever, a 2.4 L 235 PS engine and prices from ¥3.38 M, with a monthly sales target of 250 units.
4 days ago

[TECHNOLOGY] 2 sources
Subaru to End e-Boxer Mild‑Hybrid Lineup, Shift to Full Hybrids and New Manual Models
Subaru will phase out its e‑Boxer mild‑hybrid system by Sep 2026, adopt Toyota‑based S:HEV full hybrids, and launch three new manual‑gear sport models by 2027.
6 days ago

[BUSINESS] 2 sources
Subaru unveils three new gasoline sports models backed by its electric lineup
Subaru will launch three new manual‑transmission gasoline sports cars, supported by its electric models, as the auto industry blends high performance with everyday practicality.
7 days ago

[BUSINESS] 5 sources
Subaru Announces New Sports Vehicle Division as Crosstrek e-BOXER Orders Cease
Subaru launched a new sports‑car division to develop performance models with manual gearboxes, while also ending new orders for the Crosstrek e‑BOXER, slated to cease in September 2026.

Sources

919thebend.ca · autocar.jp · autointernationaal.nl · barbanews.com · car-repo.jp · car-research.jp · carnews.com · jikayosha.jp · monomax.jp · news.sportauto.fr · ouj.ac.jp · perthnow.com.au · s.response.jp · trend.dk · world-today-journal.com

This summary has been updated 2 times: see revision history