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8 clusters · 21 sources · 35 days · First seen · Last updated

Expansion of South Korean and Chinese auto markets in Poland

Overview

In early August 2026, South Korean manufacturers expanded their Polish SUV offerings, with Genesis unveiling the GV90 and Kia introducing a limited-edition Sportage. Chinese brands followed with aggressive pricing, including GAC’s Emzoom and Bestune’s T77. By mid-August, Chinese market share in Poland exceeded 16% for the first time in July, despite a 6% contraction in the overall market. MG led registrations, followed by Omoda and BYD, while Chery emerged as a fast-growing brand.

By late August, brands like Omoda and BYD expanded their premium SUV presence with models like the Omoda 9 Exclusive Black and the Sealion 7. This shift aligns with a broader Polish trend toward SUVs, which have seen a 31.8% increase in listings since 2023. In response, Toyota reduced prices for the Yaris Cross hybrid.

In early September 2026, the expansion continued with new model launches. OMODA debuted the OMODA 4, a tech-focused SUV featuring an AI voice assistant, aimed at younger audiences. GWM launched the ORA 5, offering both a turbocharged petrol engine and a full hybrid version capable of a range exceeding 1,000 km.

By August 2026, Chinese brands reached a 15.9% market share. While Toyota remained the overall market leader with a 13.94% share, BYD became the leading Chinese brand for monthly registrations in August, though MG maintained the highest cumulative sales from January to August. Additionally, brands under the Omoda and Jaecoo umbrella are increasingly transitioning toward hybrid powertrains, such as the Jaecoo 5, which is being offered exclusively as a hybrid.

Entities

Poland · BYD · OMODA · Chery · Toyota

Timeline

  1. 16 days ago

    [BUSINESS] 7 sources
    Chinese car brands reach record market share in Poland

    Chinese car brands reached a record 15.9% market share in Poland in August 2026, with BYD leading monthly sales among Chinese manufacturers.

  2. 18 days ago

    [BUSINESS] 3 sources
    OMODA and GWM launch new SUV models in Poland

    OMODA and GWM are expanding their automotive presence with the launch of the OMODA 4 SUV and the GWM ORA 5 hybrid and petrol models in the Polish market.

  3. 25 days ago

    [BUSINESS] 2 sources
    Chinese automakers expand SUV offerings in Poland

    Chinese automakers Omoda and BYD are targeting the Polish SUV market with high-performance models like the Omoda 9 and Sealion 7, offering advanced hybrid and electric technology at competitive prices.

  4. about 1 month ago

    [BUSINESS] 3 sources
    Chinese car brands expand market share in Poland

    Chinese car brands are gaining significant ground in Poland, with their market share exceeding 16 percent in July. Chery has seen explosive growth, while MG remains the volume leader among Chinese manufacturers

  5. about 1 month ago

    [BUSINESS] 4 sources
    Chinese car makers roll out lower‑priced models in Poland

    Chinese automakers GAC and Forthing introduced lower‑priced models in Poland – the Emzoom SUV now costs 99,900 zł (down from 124,900 zł) and the S7 sedan starts at 159,900 zł, both equipped with extensive tech.

  6. about 2 months ago

    [BUSINESS] 2 sources
    Jetour SUV sales surge in Poland outpacing German market

    Jetour’s high‑performance G700 SUV is driving strong sales in Poland, with prices over 170 k zł and long waiting lists, while Polish buyers favor Chinese and Japanese cars more than German models.

  7. about 2 months ago

    [BUSINESS] 4 sources
    Chinese SUVs GAC Emzoom and Bestune T77 debut in Poland with steep discounts

    Chinese automakers GAC and Bestune launched the Emzoom and T77 SUVs in Poland, pricing them at 99,900 zł and 77,900 zł respectively to undercut rivals such as Kia Sportage.

  8. about 2 months ago

    [BUSINESS] 2 sources
    Genesis GV90 and Kia Sportage SUVs Debut in Poland

    Genesis GV90 ultra‑luxury SUV and Kia Sportage limited edition are set to launch in Poland, targeting premium and family SUV segments.

Sources

auto-swiat.pl · autogaleria.pl · avtomanija.com · conowego.pl · elektrowoz.pl · francuskie.pl · galleries.com · jikayosha.jp · ludanyhalaszi.hu · magazynauto.pl · marcinrosinski.pl · moto.onet.pl · moto.pl · motofilm.pl · motoryzacja.interia.pl · namasce.pl · newsauto.pl · newsroom.salon24.pl · prtct.com · teleradiosciacca.it · wrc.net.pl

This summary has been updated 7 times: see revision history