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Saint-Tropez
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Luxury retail boom and influencer impact in Saint‑Tropez
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Latest: Saint-Tropez loses its charm as influencer tourism drives up prices
From late June 2026, high‑end brands such as Ralph Lauren, Louis Vuitton, Valentino and Balenciaga opened flagship locations and pop‑up concepts across Saint‑Tropez, adding coffee‑shop and restaurant elements and drawing