Bingo Group sponsorship of Sarajevo Film Festival

In late July 2026 Bingo Group confirmed its fourth‑year exclusive sponsorship of the Sarajevo Film Festival, framing the partnership as a CSR initiative to expand the event’s reach in Sarajevo and Tuzla. The company launched the “Our place for our people” activation, inviting staff to submit workplace stories; selected entries were showcased on the festival’s social‑media channels and their authors enjoyed a VIP dinner prepared by chef Severin Terzić on the festival’s balcony.

The 32nd Sarajevo Film Festival ran from 14 to 21 August, attracting thousands of international industry guests and tens of thousands of visitors. Cantonal data recorded a 5.5 % rise in arrivals and a 4 % increase in overnight stays, underscoring the festival’s tourism impact. Highlights included a digitally restored 4K screening of Danis Tanović’s Oscar‑winning “Ničija zemlja” on its 25‑year anniversary.

Ahead of the festival, the new Trend Zone in Bingo City Centre opened on 14 August, hosting the “Bingo Festival Fits” fashion collaboration with local influencers Nezire Mehmedović and Amine Efendić, whose designs will be featured on the red carpet. On 6 August, the British Embassy and Novo Sarajevo municipality presented a luxury and sports‑car exhibition on Vilsonovom šetalištu, showcasing about 50 British marques as part of the A Driving Force humanitarian drive supporting the UK veterans charity SSAFA.