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International automotive events and tourism in Mexico

Overview

Mexico continues to host significant international automotive and tourism events. In late September 2026, the inaugural Rally de las Haciendas took place in Mérida, covering 713 kilometers across Yucatán and Campeche. This regularity rally featured high-performance vehicles from brands such as Ferrari, McLaren, and Porsche, aiming to promote regional heritage through visits to historical henequen haciendas.

The 39th edition of La Carrera Panamericana commenced on October 16 in Tuxtla Gutiérrez, Chiapas, following a legacy tour and classic car exhibition. The 4,000-kilometer race included a two-day route through Veracruz on October 16 and 17, passing through Coatzacoalcos, the port of Veracruz, and Xalapa. Tourism officials expected the event to significantly impact hotel occupancy, with approximately 50,000 attendees anticipated.

Following its passage through Guanajuato, where French competitors Hilarie and Laura Damiron led the classification in a 1954 Studebaker Comander, the rally concluded in Zacatecas. The seventh and final stage featured high-speed sections through San Luis Potosí, with some vehicles exceeding 250 kilometers per hour. The competition finished in the historic center of Zacatecas near the Basilica Cathedral, drawing thousands of spectators and serving as a major driver for regional tourism.

Previously, the rally in Puebla was expected to generate 8 million pesos in economic impact, while the Veracruz route faced challenging weather. In Veracruz, the 16th Antique Car Exhibition in Xalapa and the third Jalapeño Chili Festival supported local interests. Looking ahead, the Veracruz Ministry of Culture has announced free Day of the Dead celebrations from October 27 to November 2.

Entities

Carrera Panamericana · Igor Rojí López · Veracruz · La Carrera Panamericana · Tuxtla Gutiérrez

Timeline

  1. [CULTURE] 3 sources
    Zacatecas hosts final stage of La Carrera Panamericana 2026

    Zacatecas concluded the 39th modern edition of La Carrera Panamericana, marking the end of a 4,000-kilometer race that began in Chiapas.

  2. [SPORTS] 8 sources
    Carrera Panamericana 2026 reaches Guanajuato during fifth stage

    The Carrera Panamericana 2026 has arrived in Guanajuato. Hilarie and Laura Damiron lead the race in a 1954 Studebaker, while a modified Volkswagen Beetle also competes in the event.

  3. [SPORTS] 6 sources
    Carrera Panamericana 2026 reaches Mexico City after Puebla and Veracruz stages

    The 2026 Carrera Panamericana rally reached Mexico City after traversing Veracruz and Puebla, driving significant tourism and economic benefits to the region.

  4. [CULTURE] 5 sources
    Veracruz hosts diverse cultural and automotive events

    Veracruz is hosting various events, including the Carrera Panamericana race, an antique car exhibition, the Jalapeño Chili Festival, and upcoming Day of the Dead cultural celebrations.

  5. [SPORTS] 8 sources
    Carrera Panamericana 2026 enters Veracruz stage

    The Carrera Panamericana 2026 has reached Veracruz, Mexico. The race features 80 classic cars and will proceed through Xalapa and Perote toward Puebla, causing temporary road closures in several municipalities.

  6. [SPORTS] 9 sources
    Mexico hosts Carrera Panamericana and Ultraman endurance events

    Mexico hosts major endurance events this October, including the 39th Carrera Panamericana racing through 172 municipalities and the international Ultraman triathlon in Zacatecas.

  7. [SPORTS] 2 sources
    Carrera Panamericana to pass through Veracruz in 2026

    The 2026 Carrera Panamericana will pass through Veracruz on October 16-17, with organizers expecting up to 50,000 attendees across various municipalities.

  8. [SPORTS] 3 sources
    Mexico to host Rally de las Haciendas and La Carrera Panamericana in 2026

    Mexico will host two major automotive events in 2026: the Rally de las Haciendas in Yucatán and Campeche in September, and the 39th La Carrera Panamericana starting in Chiapas in October.

  9. [BUSINESS] 4 sources
    Chiapas to host Producer Roaster Forum 2027 and Carrera Panamericana 2026

    Chiapas will host the 2027 Producer Roaster Forum and the 2026 Carrera Panamericana, aiming to boost the local economy and promote the state as a secure destination for investment and tourism.

Sources

aldialogo.mx · autosactual.mx · azulcristalfm.com.mx · billieparkernoticias.com · cincoradio.com.mx · dabuttonfactory.com · diariolibre.com · dominicanaaldia.com · elbuentono.com.mx · eldiariodechihuahua.mx · elfinanciero.com.mx · elorbe.com · elsoldechiapas.com · elvalle.com.mx · estado21.com · expresochiapas.com · firmas.mx · formato7.com · hojaderutadigital.mx · horacero.mx · inqro.com.mx · lanigua.com.mx · lasnoticiasya.com · noticiasnrt.com · noticieroenredes.com.mx · pagina24zacatecas.com.mx · pensadorqueretano.com · periodicocorreo.com.mx · poderycritica.com · polemicaguanajuato.com · portalguanajuato.mx · portavozchiapas.com.mx · proyectodiez.mx · tribunanoticias.mx · vcnnoticias.mx · xeu.mx · zhn.com.mx

This summary has been updated 11 times: see revision history