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17 clusters · 105 sources · 84 days · First seen · Last updated
Supergirl flop deepens, loss estimate rises
Overview
The 2026 DC film *Supergirl* has emerged as a major commercial failure, with its worldwide gross settling near $126 million. Against a production budget estimated between $170 million and $186 million and total costs including marketing reaching approximately $290 million, analysts expect the film to cost Warner Bros. Discovery up to $200 million. This performance makes it the lowest-grossing DC title since *Catwoman* (2004) and the worst-performing release since *Jonah Hex* (2010).
By early August 2026, the film saw a historic decline, earning just $1.4 million in its fourth week in the United States. The project also faced controversy when a making-of featurette revealed the use of generative AI for concept art, resulting in public backlash and the subsequent removal of the video by Warner Bros.
Despite the financial setback and reported creative tensions between director Craig Gillespie and producer James Gunn, CEO David Zaslav affirmed that the studio will not alter its broader DC strategy. He noted that James Gunn remains focused on the upcoming *Man of Tomorrow*, which he described as “fantastic.” The studio continues to move forward with a pipeline including *Clayface*, *The Batman: Part II*, and the *Lanterns* series on HBO Max, the latter of which aims to revitalize the character following previous franchise failures.
Following its theatrical run, the film became available for digital purchase and rental on platforms such as Apple TV, Amazon Prime Video, and YouTube Movies. A physical 4K UHD, Blu-ray, and DVD edition is slated for September 8, 2026.
Entities
James Gunn · Milly Alcock · Supergirl (film) · Craig Gillespie · DC Universe
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 7 SOURCES] Supergirl is the worst‑performing DC film since Jonah Hex (2010) and the lowest‑grossing DC title since Catwoman (2004).
- [● 5 SOURCES] Supergirl earned approximately $126 million worldwide at the box office.
- [● 5 SOURCES] Supergirl's production budget was reported between $170 million and $186 million.
- [● 5 SOURCES] Warner Bros. Discovery is expected to lose about $200 million on Supergirl.
- [● 5 SOURCES] CEO David Zaslav said there will be no change in DC strategy after Supergirl's performance.
- [● 5 SOURCES] James Gunn is focused on the upcoming Superman sequel 'Man of Tomorrow'.
- [● 4 SOURCES] Upcoming DC projects include 'Man of Tomorrow', 'Clayface', 'Lanterns' and 'The Batman: Part II'.
- [● 2 SOURCES] Including marketing costs, Supergirl needed $300‑$375 million to break even.
Timeline
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about 1 month ago
[BUSINESS] 2 sourcesWarner Bros. DC Universe faces mixed results with Supergirl flop and Green Lantern launchWarner Bros.' DC Universe faces mixed results as the Supergirl film flops and faces AI controversy, while the new Green Lantern series prepares to launch on HBO Max.
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about 1 month ago
[CULTURE] 4 sourcesSupergirl film released for digital purchase and rentalThe DC Universe film ‘Supergirl’, starring Milly Alcock, is now available for digital purchase and rental on major streaming platforms.
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about 2 months ago
[BUSINESS] 17 sourcesSupergirl flop costs Warner Bros. Discovery up to $200 millionSupergirl earned $126 M worldwide versus a $170 M budget, prompting an estimated $200 M loss for Warner Bros. Discovery; CEO David Zaslav said DC strategy stays unchanged and previewed upcoming projects.
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about 2 months ago
[BUSINESS] 2 sourcesSupergirl film records historic box‑office declineSupergirl’s fourth‑week US box office fell to $1.4 M, projecting a global total under $200 M and losses of $80‑$120 M for Warner Bros., highlighting DC’s franchise woes.
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about 2 months ago
[CULTURE] 3 sourcesSupergirl digital release adds deleted scene featuring Ruthye Mary KnolleSupergirl’s digital launch includes a deleted family scene and an extended Phantom‑Zone sequence, offering missing backstory after the film’s modest box‑office run.
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about 2 months ago
[BUSINESS] 2 sourcesSupergirl film streams after $125 million lossSupergirl (2026) earned $124 M worldwide versus a $290 M budget, losing about $125 M, leading to a digital release just 32 days after its theatrical debut.
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about 2 months ago
[CULTURE] 2 sourcesSupergirl film released digitally on July 28 with extensive bonus contentSupergirl hits digital VOD on July 28 via Apple TV, Prime Video and Fandango, with a September physical release and over 90 minutes of bonus content.
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2 months ago
[BUSINESS] 12 sourcesWarner Bros. Moves Supergirl to Digital Platforms After Box‑Office LossWarner Bros. will put the under‑performing 'Supergirl' on premium VOD July 28, 2026, with 4K/Blu‑ray releases on Sept 8, after the film earned about $121 million worldwide against a $170‑$186 million budget.
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2 months ago
[CULTURE] 6 sourcesSupergirl movie declared box‑office flop with up to $120 million lossSupergirl opened 26 June 2026, earned $108 M against a $170‑$186 M budget, prompting a $80‑$120 M loss estimate and a shift to premium VOD on 28 July; critics gave it mixed‑negative reviews.
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3 months ago
[CULTURE] 2 sourcesSupergirl film posts $7.8 million North American preview earningsThe new DCU film *Supergirl* opened in North America with a $7.8 million preview, highlighting extensive practical effects and sets, as director Craig Gillespie stresses real‑life filming.
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3 months ago
[CULTURE] 2 sourcesSupergirl (2026) launches worldwide as a gritty DCU additionSupergirl (2026), a gritty DCU film directed by Craig Gillespie, opened worldwide on 26 June, earning $47‑50 million in North America and facing strong competition from Toy Story 5.
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3 months ago
[BUSINESS] 34 sourcesSupergirl film underperforms at box office amid mixed reviewsThe DCU’s ‘Supergirl’ opened to $7.8 M preview, projected $40 M domestic opening and $62‑77 M worldwide, earning a 57 % Rotten Tomatoes score and a B‑ CinemaScore amid mixed critical reactions.
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3 months ago
[CULTURE] 34 sourcesSupergirl (2026) opens to soft box office and mixed critical responseSupergirl (2026) debuted with $7.8 M US previews, $13 M global day‑one, opening weekend $40–50 M, and mixed reviews (59 % critic, 77 % audience).
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3 months ago
[CULTURE] 3 sourcesWarner Bros. ‘Supergirl’ projected to earn about $55 million opening weekend in U.SWarner Bros.’ Supergirl starring Milly Alcock opens June 26; U.S. box‑office tracking predicts a $47‑$65 million opening, about $55 million, below DCU expectations.
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4 months ago
[BUSINESS] 2 sourcesSupergirl projected to earn $55‑plus million opening weekendBox office tracking shows Warner Bros.' Supergirl expected to open with $55‑plus million, matching The Flash, on a $175 million budget, ahead of its June 26, 2026 release.
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4 months ago
[BUSINESS] 2 sourcesDC's 'Supergirl' $175 Million Budget Triggers Break‑Even ControversySupergirl's $175 M budget is reported to break even at $315 M, but analysts say a typical break‑even would be $425–$550 M, sparking debate over the movie’s profitability.
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4 months ago
[BUSINESS] 2 sourcesSupergirl Box Office Forecast Mirrors The Marvels, Raising DCU ConcernsSupergirl is projected to open with $47‑$65 million, matching The Marvels' poor debut, and faces added scrutiny after lead Milly Alcock's controversial comments, raising doubts for the DC Universe rollout.
Sources
4to40.com · archynetys.com · archynewsy.com · asianjournal.com · avenuedelhorreur.fr · breitbart.com · ca.sports.yahoo.com · cabanadoleitor.com.br · capital.es · catechismclass.com · cinemaBlend.com · cinematoday.jp · cinepop.com.br · coastalhousemedia.com · colombia.com · comicbasics.com · comicbook.com · comicbookmovie.com · comicsuniverse.it · comingsoon.net · cosmopolitan.com · culturacolectiva.com · darkhorizons.com · diariodealmeria.es · diariodesevilla.es · digitalspy.com · dnyuz.com · donanimhaber.com · easternherald.com · ecranlarge.com · ehabitat.it · eldiadecordoba.es · emanuellevy.com · enterados.pe · epopnaweb.com.br · eurogamer.pt · excelsior.com.mx · festival-cinema.com · filmozercy.com · filmtotaal.nl · forcesofgeek.com · fr.ign.com · gamek.vn · geeknewsnetwork.net · geeksandgamers.com · gizmodo.it · glamsham.com · granadahoy.com
This summary has been updated 8 times: see revision history