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8 clusters · 4 sources · 30 days · First seen · Last updated

North Sumatra PRSU fair ends, cultural wins, Rp50B impact

Overview

The 50th Pekan Raya Sumatera Utara (PRSU) opened in Medan on 3 July 2026 and ran until 2 August under the “Harmoni Emas” theme. The exhibition featured 33 regional pavilions, a friendly‑nation pavilion, a stamp‑collection game, concerts, cultural performances and food stalls. Visitors sampled coffee from Dairi and Asahan, tried Malaysian street food at the Penang pavilion, and bought pare chips and banana‑chip products announced at Tebing Tinggi. Free‑ticket days kept attendance accessible; by 25 July more than 20,000 people had visited, with a target of 300,000. The provincial agriculture department used the venue to train small farmers on KUB and ELBA egg‑laying chickens, and entrepreneur Syahri Ramadhani YS showcased a banana‑peel cracker snack.

The fair closed on 2 August after a month of performances and competitions. South Tapanuli Regency won first place in the Cultural Stage Performance category, followed by South Nias and Samosir. Awards were also presented in dance, student bands, short‑film and creative gymnastics. Organisers reported a total of 161,309 visitors and about 3,000 performers, 75 % of whom were local. Economic activity generated by the event was estimated at roughly Rp 50 billion. Vice Governor Surya urged that the momentum be turned into sustained investment and improved public services, while PT Pembangunan Prasarana Sumatera Utara director Ferry Indra highlighted the shift toward higher‑quality delivery and the fair’s role in promoting regional talent. The PRSU continues to serve as a showcase for North Sumatra’s cultural heritage, investment potential and creative‑industry growth.

Entities

Dinas Pertanian dan Ketahanan Pangan Sumatra Utara (Distan Sumut) · Ferry Indra · Ridho · Marsada Band · Syahri Ramadhani YS

Timeline

  1. 19 days ago

    [CULTURE] 2 sources
    Pekan Raya Sumatera Utara 2026 Concludes with South Tapanuli Winning Cultural Stage Competition and Rp50 Billion Turn‑of

    PRSU 2026 closed in Medan with South Tapanuli winning the cultural stage competition; the month‑long fair drew 161,309 visitors, 3,000 performers and generated about Rp 50 billion in economic activity.

  2. 28 days ago

    [CULTURE] 3 sources
    North Sumatra Fair Marks 50th Edition, Attracts Thousands in Medan

    The 50th North Sumatra Fair in Medan targets 300 k visitors, offers free‑ticket days, promotes egg‑laying chicken farming education, and features banana‑peel cracker entrepreneurship.

  3. about 1 month ago

    [CULTURE] 4 sources
    Pekan Raya Sumatera Utara 2026 attracts 10,000 visitors despite rain, features food stalls and banana export showcase

    Around 10,000 people attended the PRSU 2026 fair in Medan despite rain, enjoying concerts by Raim Laode, a Penang food pavilion with a Nasi Kandar replica, and a banana export showcase that shipped 9 tons to M

  4. about 1 month ago

    [CULTURE] 2 sources
    Governor Bobby Nasution aims to turn North Sumatra’s PRSU into a national trade fair

    North Sumatra’s 50‑year PRSU fair is being reshaped into a national trade fair, driven by Governor Bobby Nasution and PT PPSU director Ferry Indra, featuring 33 local pavilions and a push for national‑event‑cal

  5. about 1 month ago

    [CULTURE] 2 sources
    North Sumatra's Pekan Raya 2026 boosts tourism and draws crowds with stamp‑hunting games

    North Sumatra’s 2026 PRSU fair highlighted Governor Bobby Nasution’s tourism push for Danau Toba and featured a popular stamp‑hunting game that drew large crowds and promoted regional products.

  6. about 1 month ago

    [CULTURE] 2 sources
    North Sumatra's PRSU Fair Draws International Visitors

    The 50th PRSU fair in Medan (3 July‑2 Aug 2026) showcased North Sumatran products and attracted US tourists and a Malaysian Penang pavilion offering authentic food, boosting regional tourism.

  7. about 2 months ago

    [CULTURE] 3 sources
    North Sumatra Fair PRSU 2026 Engages Visitors with Doorprize and Development Booth

    PRSU 2026 in Medan required stamp collection for doorprize gifts and featured a Bapperida booth confirming Governor Bobby Nasution's six development programs are underway.

  8. about 2 months ago

    [BUSINESS] 4 sources
    North Sumatra launches 50th PRSU fair as a regional investment showcase

    North Sumatra’s 50th PRSU fair opened on 3 July 2026, promoting investment, culture and coffee while 115 journalists provide continuous coverage.

Sources

dailypost.id · dnaberita.com · globalcybernews.com · matabangsa.com

This summary has been updated 2 times: see revision history