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16 clusters · 38 sources · 104 days · First seen · Last updated

Starbucks and Japanese cafés expand seasonal menus

Overview

Following the transition from summer fruit themes to autumn flavors, Japanese coffee chains have intensified their focus on sweet potato-based products. In early September, Starbucks announced its ‘Chilled Torori Mitsuimo’ lineup featuring Beni Haruka sweet potato, while Tully’s Coffee Japan launched its ‘OIMO’ series across approximately 850 stores. Sukiya also joined the trend on 8 September with its ‘Suki Shake Roasted Sweet Potato’.

On 18 September, Starbucks Coffee Japan expanded its autumn sweet potato series with the launch of ‘Mitsuimo Milk’ (Honey Sweet Potato Milk). This beverage, designed to highlight the rich flavors of Beni Haruka sweet potato paste mixed with milk, joins existing seasonal offerings such as the ‘Torori Mitsuimo Beni Haruka Frappuccino’ and the ‘Torori Mitsuimo Beni Haruka Mousse Tea Latte’.

Expanding its seasonal variety, Starbucks Japan scheduled the launch of a ‘Pumpkin Soupchino’ for 30 September. This cappuccino-style soup features Hokkaido pumpkin and includes flavors of onion, celery, black pepper, nutmeg, and maple. The drink is prepared by steaming each cup individually to create a frothy texture and offers soy milk as a free customization option.

Entities

Starbucks Coffee Japan · Tully's Coffee · Tully's Coffee Japan · Hyogo · Starbucks

Timeline

  1. [BUSINESS] 6 sources
    Starbucks Japan launches seasonal Pumpkin Soupchino

    Starbucks Japan has released its seasonal ‘Pumpkin Soupchino,’ a steamed, cappuccino-style soup made with Hokkaido pumpkin and maple flavor.

  2. [BUSINESS] 4 sources
    Starbucks Coffee Japan launches new autumn sweet potato beverage

    Starbucks Coffee Japan will release its new ‘Mitsuimo Milk’ beverage on September 18, adding to its seasonal autumn sweet potato lineup.

  3. [BUSINESS] 4 sources
    Sukiya and Tully's Coffee launch seasonal sweet potato shakes in Japan

    Sukiya and Tully's Coffee are launching seasonal sweet potato-flavored shakes in Japan, featuring regional ingredients like Ibaraki Beni Haruka and Tokushima Naruto Kintoki.

  4. [CULTURE] 4 sources
    Tully's Coffee Japan launches regional sweet potato drink series

    Tully's Coffee Japan is releasing a regional “OIMO” sweet potato drink series across 850 stores this September, featuring localized toppings like Hokkaido butter and Okinawa brown sugar.

  5. [BUSINESS] 2 sources
    Starbucks and Maruyama Coffee announce new autumn seasonal products

    Starbucks Coffee Japan and Maruyama Coffee are launching new seasonal autumn products, including sweet potato-themed beverages and specialty coffee blends for Respect for the Aged Day and Halloween.

  6. [BUSINESS] 2 sources
    Starbucks Japan launches new Beni Haruka sweet potato seasonal menu

    Starbucks Japan is launching a new autumn beverage and dessert lineup on September 2, featuring chilled Beni Haruka sweet potato products.

  7. [BUSINESS] 3 sources
    Starbucks Japan launches new Kyoho grape seasonal drinks

    Starbucks Japan has released two new Kyoho grape-flavored seasonal drinks, including a frozen tea and a sparkling soda, starting August 17.

  8. [BUSINESS] 3 sources
    Japanese coffee chains launch new seasonal beverage lines

    Tully's Coffee and Starbucks are launching new seasonal drinks in Japan, featuring chocolate affogato flavors and Kyoho grape-based beverages.

  9. [BUSINESS] 2 sources
    Starbucks Japan to launch new Kyoho grape beverages

    Starbucks Japan is releasing two new Kyoho grape-themed beverages, including a frozen tea and a soda series, starting August 17, 2026.

  10. [BUSINESS] 3 sources
    Starbucks launches orange‑mango Frappuccino lineup across Japan

    Starbucks Japan launched three orange‑mango beverages on 22 July, including a new Frappuccino, soda and tea, priced around ¥580‑¥720 and sold nationwide.

  11. [BUSINESS] 3 sources
    Gong Cha launches limited‑edition “Tropical Fruits” summer drink in Japan

    Gong Cha Japan's new limited‑time “Tropical Fruits” drink, featuring mango, orange and passion‑fruit with Alishan Oolong tea, launches nationwide on 30 July 2026 in four formats, priced ¥690‑¥780.

  12. [BUSINESS] 3 sources
    Starbucks Japan launches limited‑edition peach milk pudding drink

    Starbucks Japan released a limited‑edition peach milk pudding drink on 21 July, priced at 250 yen, while a blog posted a salted Philadelphia‑style peach ice‑cream recipe.

  13. [BUSINESS] 2 sources
    Starbucks launches new orange‑mango drinks in Japan and orange‑cream drinks in the US

    Starbucks rolls out orange‑mango drinks in Japan and an orange‑cream lineup in the US, with Japanese drinks debuting 22 July and U.S. drinks facing employee criticism ahead of a 28 July launch.

  14. [CULTURE] 5 sources
    Japan's cafés and chains launch multiple peach‑flavored summer menu items

    Gong Cha, Starbucks and Campbell Early roll out new peach‑flavored drinks and desserts across Japan in June 2026.

  15. [BUSINESS] 3 sources
    Starbucks and 7‑Eleven launch new summer drinks and sweets in Japan

    Starbucks released a Craft Juicy Peach Tea in three sizes on 24 June, while 7‑Eleven added new summer sweets—Mango Coconut Crepe, Matcha Water Manju and a top‑rated New York Cheesecake.

  16. [BUSINESS] 2 sources
    Starbucks Japan launches three new peach drinks for summer

    Starbucks Japan rolls out three new peach drinks—a Frappuccino, a soda and a tea—plus a peach‑white‑earl grey tart, available nationwide from 24 June with early access for Rewards members.

Sources

ad-hoc-news · africazine.com · ascii.jp · bg-mania.jp · concordiaseminary.edu · cornerstonefootandankle.com · crufc.co.uk · dailyhive.com · delaymania.com · dtimes.jp · enova.com · fanfunfukuoka.nishinippon.co.jp · gbtimes.com · getnews.jp · gourmetbiz.net · huffingtonpost.jp · kaszaper.hu · kobe-journal.com · lahora.cl · lmaga.jp · macaro-ni.jp · memoco.jp · mensnonno.jp · monomax.jp · news.mynavi.jp · prtimes.jp · purewow.com · rbbtoday.com · restobiz.ca · rocketnews24.com · sakura-yotsukaido-yachimata.goguynet.jp · soranews24.com · sweetweb.jp · the-miyanichi.co.jp · thetakeout.com · weekly.ascii.jp · womaning.substack.com · zoebakes.com

This summary has been updated 8 times: see revision history