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14 clusters · 38 sources · 80 days · First seen · Last updated

Starbucks and Japanese cafés expand seasonal menus

Overview

June 2026 saw Japan’s coffee shops debut a coordinated peach-themed summer menu: Starbucks rolled out Craft Juicy Peach Tea and a carbonated Chillax Soda Peach, Gong Cha added a “Peach Full Peach” line, and regional cafés like Campbell Early introduced peach parfaits and pancakes. In late July, Starbucks broadened its Japanese fruit focus with three limited-edition orange-mango drinks launched on 22 July—a Frappuccino blending four orange varieties with mango juice, a carbonated orange-mango soda, and a Craft Juicy Orange-Mango Tea. A “Delight Me” Peach Milk with Creamy Pudding also arrived, expanding to supermarkets on 21 July and nationwide on 28 July. Gong Cha introduced its “Tropical Fruits” line on 30 July, combining mango, orange, and passion-fruit with Alishan Oolong tea.

As the season progressed, coffee chains introduced new seasonal lines to transition toward autumn. On 12 August, Tully’s Coffee launched the ‘Choco Affogato Shaqool’, a chocolate drink using Guatemalan and Costa Rican Arabica espresso designed to mimic an affogato, alongside a five-cheese ‘Ballpark Dog’. Starbucks Japan transitioned from summer to autumn with the launch of two Kyoho grape beverages on 17 August: ‘Houjun Kyoho Frozen Tea’ and ‘Chillax Soda Kyoho’.

In early September, the focus shifted to sweet potato themes. Starbucks announced a ‘Chilled Torori Mitsuimo’ lineup starting 2 September, focusing on the Beni Haruka sweet potato. Tully's Coffee Japan launched its “OIMO” series on 2 September across approximately 850 stores, featuring “OIMO Lattes” and “OIMO Shake-kools” with Beni Haruka sauce, including regional variations with Hokkaido butter, Aomori apples, and Okinawa brown sugar. Tully's also ran a limited-time ‘OIMO Shake’ promotion through 15 September, such as a Naruto Kintoki version in the Chugoku-Shikoku region. Additionally, Sukiya announced the ‘Suki Shake Roasted Sweet Potato’ for 8 September, featuring Beni Haruka sauce and imokenpi toppings.

Entities

Starbucks Coffee Japan · Tully's Coffee · Tully's Coffee Japan · Hyogo · Starbucks

Timeline

  1. 7 days ago

    [BUSINESS] 4 sources
    Sukiya and Tully's Coffee launch seasonal sweet potato shakes in Japan

    Sukiya and Tully's Coffee are launching seasonal sweet potato-flavored shakes in Japan, featuring regional ingredients like Ibaraki Beni Haruka and Tokushima Naruto Kintoki.

  2. 11 days ago

    [CULTURE] 4 sources
    Tully's Coffee Japan launches regional sweet potato drink series

    Tully's Coffee Japan is releasing a regional “OIMO” sweet potato drink series across 850 stores this September, featuring localized toppings like Hokkaido butter and Okinawa brown sugar.

  3. 12 days ago

    [BUSINESS] 2 sources
    Starbucks and Maruyama Coffee announce new autumn seasonal products

    Starbucks Coffee Japan and Maruyama Coffee are launching new seasonal autumn products, including sweet potato-themed beverages and specialty coffee blends for Respect for the Aged Day and Halloween.

  4. 17 days ago

    [BUSINESS] 2 sources
    Starbucks Japan launches new Beni Haruka sweet potato seasonal menu

    Starbucks Japan is launching a new autumn beverage and dessert lineup on September 2, featuring chilled Beni Haruka sweet potato products.

  5. 27 days ago

    [BUSINESS] 3 sources
    Starbucks Japan launches new Kyoho grape seasonal drinks

    Starbucks Japan has released two new Kyoho grape-flavored seasonal drinks, including a frozen tea and a sparkling soda, starting August 17.

  6. about 1 month ago

    [BUSINESS] 3 sources
    Japanese coffee chains launch new seasonal beverage lines

    Tully's Coffee and Starbucks are launching new seasonal drinks in Japan, featuring chocolate affogato flavors and Kyoho grape-based beverages.

  7. about 1 month ago

    [BUSINESS] 2 sources
    Starbucks Japan to launch new Kyoho grape beverages

    Starbucks Japan is releasing two new Kyoho grape-themed beverages, including a frozen tea and a soda series, starting August 17, 2026.

  8. about 2 months ago

    [BUSINESS] 3 sources
    Starbucks launches orange‑mango Frappuccino lineup across Japan

    Starbucks Japan launched three orange‑mango beverages on 22 July, including a new Frappuccino, soda and tea, priced around ¥580‑¥720 and sold nationwide.

  9. about 2 months ago

    [BUSINESS] 3 sources
    Gong Cha launches limited‑edition “Tropical Fruits” summer drink in Japan

    Gong Cha Japan's new limited‑time “Tropical Fruits” drink, featuring mango, orange and passion‑fruit with Alishan Oolong tea, launches nationwide on 30 July 2026 in four formats, priced ¥690‑¥780.

  10. about 2 months ago

    [BUSINESS] 3 sources
    Starbucks Japan launches limited‑edition peach milk pudding drink

    Starbucks Japan released a limited‑edition peach milk pudding drink on 21 July, priced at 250 yen, while a blog posted a salted Philadelphia‑style peach ice‑cream recipe.

  11. about 2 months ago

    [BUSINESS] 2 sources
    Starbucks launches new orange‑mango drinks in Japan and orange‑cream drinks in the US

    Starbucks rolls out orange‑mango drinks in Japan and an orange‑cream lineup in the US, with Japanese drinks debuting 22 July and U.S. drinks facing employee criticism ahead of a 28 July launch.

  12. 3 months ago

    [CULTURE] 5 sources
    Japan's cafés and chains launch multiple peach‑flavored summer menu items

    Gong Cha, Starbucks and Campbell Early roll out new peach‑flavored drinks and desserts across Japan in June 2026.

  13. 3 months ago

    [BUSINESS] 3 sources
    Starbucks and 7‑Eleven launch new summer drinks and sweets in Japan

    Starbucks released a Craft Juicy Peach Tea in three sizes on 24 June, while 7‑Eleven added new summer sweets—Mango Coconut Crepe, Matcha Water Manju and a top‑rated New York Cheesecake.

  14. 3 months ago

    [BUSINESS] 2 sources
    Starbucks Japan launches three new peach drinks for summer

    Starbucks Japan rolls out three new peach drinks—a Frappuccino, a soda and a tea—plus a peach‑white‑earl grey tart, available nationwide from 24 June with early access for Rewards members.

Sources

ad-hoc-news · africazine.com · ascii.jp · bg-mania.jp · concordiaseminary.edu · cornerstonefootandankle.com · crufc.co.uk · dailyhive.com · delaymania.com · dtimes.jp · enova.com · fanfunfukuoka.nishinippon.co.jp · gbtimes.com · getnews.jp · gourmetbiz.net · huffingtonpost.jp · kaszaper.hu · kobe-journal.com · lahora.cl · lmaga.jp · macaro-ni.jp · memoco.jp · mensnonno.jp · monomax.jp · news.mynavi.jp · prtimes.jp · purewow.com · rbbtoday.com · restobiz.ca · rocketnews24.com · sakura-yotsukaido-yachimata.goguynet.jp · soranews24.com · sweetweb.jp · the-miyanichi.co.jp · thetakeout.com · weekly.ascii.jp · womaning.substack.com · zoebakes.com

This summary has been updated 5 times: see revision history